Following on from my previous post in which I highlighted the interesting and fairly invasive methods that MacKeeper uses to advertise, I figure I’d touch upon it some more. The main reason that I thought I should come back to this was the fact that the ads MacKeeper is using are changing. Before, and especially with the invasive style ads, the main focus of the advertising was that “this is a recommended download to clean and ‘fix’ your Mac”. Really preying on the MacDefender malware going around these days, and at the end of the day making end users all the more cautious.
Author archives: Moses Hoyt
MacKeeper: Legit?
So you may, or even may not, have heard of a Mac software cleanup/antivirus/antislow program called MacKeeper. It markets itself on Google as:
Ensure your Mac’s top performance with MacKeeper – an award-winning system utility for Mac that offers a completely new approach to system care.
Judging by their advertising, which if you haven’t seen it, is just overly invasive, and presented in such a way that a certain type of tinned meat [[spam]] comes to mind as soon as you see it, you’d think they’re not legit
Extending Kindle…
Well I’m getting through my exams slowly. 4/10 done. They’ll be over on Thursday week. Literally cannot wait. The freedom will be amazing!
Meanwhile, I’ve been thinking up a few things to do when I finish, or even start preparing now. I’ve bought some Ilford HP5+ film for my Olympus, which I’m intending on developing and processing myself. We’ll see how that goes…
Exciting Times…
Well my exams start for real on Tuesday with Switch Mode Electronics and Marketing. Yep, exciting as, I understand. And I’ll have a whole load of this fun going through until the 12th. So I might actually be quiet until then. Or not. We’ll see.
Kindle Ads
Amazon.com’s recent Kindle announcement on the new reduced (or perhaps enhanced) version of the Kindle with Special Offers is very interesting indeed. It’s almost as if Amazon has finally awoken to the unbelievable advertising potential they have with Kindle.
How to ruin an app…
This could alternatively be titled ‘How can iOS and AppStore design ruin perfectly good apps’. I feel bad about writing this, but I’m writing this for a reason, and frankly this is in a similar light to a lot of the new Skype for Mac criticism. The application in question here is Awaken, by Embraceware, what I considered to be the best of the alarm clock applications.
Procrastination (Days 3 to 6)
Cinnamon Rolls Less procrastination done here, more like general time wasting, which is a crap strategy. Might have to sort that out. However, some none-the-less important things done… I read a wonderful little book (literally, well only in one sense, it was on my Kindle) by Joel Greenblatt called “The Little Book that Beats the …