Amazon.com’s recent Kindle announcement on the new reduced (or perhaps enhanced) version of the Kindle with Special Offers is very interesting indeed. It’s almost as if Amazon has finally awoken to the unbelievable advertising potential they have with Kindle.
Yesterday, Yo! Sushi launched a little campaign to get their name out on Facebook and become a lot more popular in the space of a day. Unlike traditional marketing campaigns where one pays so much for advertising and placement etc, this one was based entirely around Facebook.