Yesterday, Yo! Sushi launched a little campaign to get their name out on Facebook and become a lot more popular in the space of a day. Unlike traditional marketing campaigns where one pays so much for advertising and placement etc, this one was based entirely around Facebook.
Author archives: Moses Hoyt
Branding: Conundrum
Preliminary designs for the corporate branding of a new upscale nouvelle cuisine restaurant situated in the centre of Cambridge.
Client-wise, the aim of the branding is establish Conundrum as a fresh exciting new place to eat. A simple two-tonal design was preferred by the client, but with preference for a striking colour as the primary focus…
Skilfully Addressed
A while back in last year (okay, maybe the end of November) I got this horrendous crotch rip in my Nudie Slim Jims, so on the advice of people in the mynudies.com forums I emailed them to get a patch. Long story cut short, it eventually arrived, with a patch, and some skilful addressing. Check it out:
Kindle!
So I got bored, or maybe you would consider it caving in, and bought a Kindle 2 days ago. Suffice to say it hasn’t arrived yet, but that’s Scotland’s fault more than most. Apparently today is a bank holiday too. They could at least have sorted out post. Anyway, I’m looking forward to it’s arrival, and literally can’t wait to use it. I bought the WiFi only version in the end, I figured that the 3G …
Packaging Simplification
I had some time and after seeing this fantastic article from Antrepo I decided that I should try it myself. Simplification makes such a difference to some packaging. Anyway, I might try and do some more if I get a chance.
Tokyo Gallery
A selection of photos from my recent Tokyo visit. Taken from my newish photo website – Fundamental Blur.

