Well for quite a while I’ve been wanting to get some Nudie dry jeans… I read about these about a year and a bit ago on some site and basically Nudie are this Swedish company that sells these sick jeans that are made from dry denim. The denim is called dry because of the obvious reason that it hasn’t been washed yet. Not a little bit. Not at all.
So, why buy dry jeans? Well as they haven’t been washed – they are very susceptible to creases and wear marks and certain other characteristics that you would find ‘already there’ in regular jeans. By wearing dry jeans for an extended length of time before washing them, you can make these creases and rips and light coloured patches yourself – and make them personal to the way that you wear and treat your jeans. And when you eventually wash them (recommended 6 months of wearing!) these ‘imperfections’ and wear marks will appear and you will have you own very personal pair of jeans.