Micro-documentaries

Recently, I’ve been noticing and really appreciating these little micro documentaries that are being put out to promote products, processes or even little coffee shops. They’re not that new in a lot of cases, but I think they’re an absolutely fantastic way of showcasing what you love to do and presenting it in a wonderful …

A Spotless Future

So I had a great day today, one of those days where I get a chance to catch up with myself, and get down to some reading. Getting a better understanding of life (mainly other people’s)…

So I managed to finish off both Delivering Happiness (Hsieh), the book on Zappos, and Let My People Go Surfing (Chouniard), that on Patagonia. Don’t I just love corporate autobiographies? I also made a sizeable dent in The Checklist Manifesto (Gawande) and Walden (Thoreau) (just to read something different).

Businessy (sic) Books…

So my recent readings on my Kindle, and my plans for future readings on my Kindle have all currently been strangely in the topic of business-like/entrepreneurial books. Many of them autobiographical in the sense of the business being talked/written about. I find these fascinating, mainly for the inspiration and enthusiasm that they ignite in me. …

Same old rubbish…

Mackeeper, everyone’s favourite sketchy and trojan-esque piece of Mac software malware, has had a little branding update. And a little branding fail at the same time. As I’m sure I’ve pointed out before, their advertising is sketch to say the least, even at the level of rebranding what they do at every possible juncture, just so you get fooled again (ladies and gentlemen, take advice from The Who here please) into trying it.