{"id":412,"date":"2011-01-20T23:31:03","date_gmt":"2011-01-20T22:31:03","guid":{"rendered":"http:\/\/www.mohoyt.com\/blog\/?p=412"},"modified":"2011-01-21T00:12:01","modified_gmt":"2011-01-20T23:12:01","slug":"branding-conundrum","status":"publish","type":"post","link":"https:\/\/mohoyt.com\/blog\/2011\/branding-conundrum\/","title":{"rendered":"Branding: Conundrum"},"content":{"rendered":"

Preliminary designs for the corporate branding of a new upscale nouvelle cuisine<\/em> restaurant situated in the centre of Cambridge. <\/p>\n

Client-wise, the aim of the branding is establish Conundrum as a fresh exciting new place to eat. A simple two-tonal design was preferred by the client, but with preference for a striking colour as the primary focus. The tails on the letters, particularly the C<\/em> allow for a simplistic, yet recognisable, logo and is further expanded on throughout the branding. <\/p>\n

In designing the branding, the main focus was on the simplicity, and establishing a modern, yet funky (and in some respects young and fresh) look. Archer (H&FJ) is used as the primary typeface, with a fair few of the weights being used throughout. Its clean cut elegance resounds well for this task, giving both the menu and the business cards a modern and classy vibe.
\n

\"Conundrum<\/a>
Conundrum Signage - The main sign, prominently displaying the logo. <\/figcaption><\/figure>
\n
\"Conundrum<\/a>
Conundrum Alternative Signage - Similar, but more in depth signage to be displayed in the foyer. <\/figcaption><\/figure>
\n
\"Conundrum<\/a>
Conundrum Menu - An example menu from the restaurant. <\/figcaption><\/figure>
\n
\"Conundrum<\/a>
Conundrum Business Cards<\/figcaption><\/figure>
\n
\"Conundrum<\/a>
Conundrum Napkin Graphic<\/figcaption><\/figure><\/p>\n","protected":false},"excerpt":{"rendered":"

\"Conundrum<\/a><\/p>\n

Preliminary designs for the corporate branding of a new upscale nouvelle cuisine<\/em> restaurant situated in the centre of Cambridge. <\/p>\n

Client-wise, the aim of the branding is establish Conundrum as a fresh exciting new place to eat. A simple two-tonal design was preferred by the client, but with preference for a striking colour as the primary focus…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[38,30,39],"class_list":["post-412","post","type-post","status-publish","format-standard","hentry","category-design","tag-branding","tag-design-2","tag-portfolio","entry"],"_links":{"self":[{"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":10,"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":427,"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions\/427"}],"wp:attachment":[{"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mohoyt.com\/blog\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}